Top 5 Beauty Retail Apps on iOS in Nigeria Q1 2023

In Q1 2023, the top 5 beauty retail apps on iOS in Nigeria showcased varied performance metrics. Let's dive into the weekly downloads, revenue, and active user trends for each app, based on Sensor Tower data.

StyleKorean saw a modest performance in weekly downloads. The app started the quarter with 22 downloads in the first week of January, then fluctuated slightly, peaking at 58 downloads in the last week of January. By the end of March, weekly downloads settled at 23.

Fragrances.com.ng experienced a more dynamic download pattern. Starting with 43 downloads in the first week of January, the app maintained a relatively steady rate, peaking mid-quarter at 36 downloads in late January and again at 35 downloads in late February. The quarter ended with a slight decline to 13 downloads in the last week of March.

Nykaa – Makeup/Beauty Shopping showed a varied download trend. The app started with 18 downloads in the last week of December, reaching its peak with 31 downloads in the first week of February. Despite some fluctuations, Nykaa ended the quarter with no downloads in the last week of March. However, the app maintained a healthy number of weekly active users, starting at 123 and peaking at 151 in mid-March.

HushD had a relatively low but consistent download rate. The app started the year with 4 downloads in the first week of January and saw minor peaks, reaching 14 downloads in early February. By the end of March, HushD recorded 9 downloads.

Finally, OLIVEYOUNG GLOBAL experienced a quiet quarter. The app began with 8 downloads in the first week of January and saw its highest weekly downloads of 15 in mid-January. By the end of March, downloads had decreased to 3.

For more detailed insights and data, visit Sensor Tower.